Google Virtual Try On is a cool feature that lets shoppers see how clothes look on real models before buying. Imagine you’re a retailer selling clothes online.
With Google Virtual Try On, your customers can virtually try on different items, pick models they relate to, change colors, and even adjust the fit. It’s like having a virtual fitting room!
What are the Benefits of Google Virtual Try On?
Google Virtual Try On changes the way we shop online, making it more immersive and personalized.
Shoppers can see how products look in real-time on models with different characteristics, like ethnicity, body type, and age.
This helps customers make confident purchase decisions and helps businesses stand out and boost sales.
Benefits for Shoppers
- Higher Customer Satisfaction
Shoppers can see how a product will look or fit before buying it, reducing the risk of disappointment and leading to happier customers. - Shopper Convenience
Shoppers can try on multiple products without leaving home, saving time and avoiding trips to physical stores. Whether it’s clothes, footwear, or jewelry, they can see how everything fits or looks in their space before purchasing.
This eliminates the hassle of ordering multiple sizes or styles and then returning the ones that don’t work.
Benefits for Retailers
As a retailer, offering Google Virtual Try On can provide several advantages that can positively impact your business:
- Increased Sales
Customers are more likely to buy when they can see how products look on different models. This visual assurance boosts their confidence in making a purchase, leading to higher conversion rates and more sales.
It can also encourage impulse buys, as shoppers get excited about how the product looks on them. - Lower Return Rates
By letting customers virtually try on products, they’re less likely to return items that don’t fit or meet their expectations.
This reduces the hassle and cost of handling returns and improves overall customer satisfaction. Fewer returns mean less logistical work and a better bottom line. - Increased Brand Awareness
Offering an interactive and modern shopping experience helps your brand stand out. It positions your store as innovative and customer-centric, attracting more attention and potentially bringing in new customers.
Your brand can gain a reputation for being tech-savvy and forward-thinking.
Can I Use Google Virtual Try On on My Website?
Well, you can’t use Google Virtual Try On directly on your website since it’s only available through Google Shopping.
What does that mean exactly?
For example, if you install the Google app on Shopify, it will only sync your products to Google Shopping where Google Virtual Try On will be available.
This means, shoppers are taken off your website and brought over to Google Shopping to utilize this virtual try on feature and go through the checkout process via Google.
Does this matter?
We think it matters a lot because at the end of the day you didn’t really acquire the customer or have a direct relationship with them—Google Shopping acts as an affiliate here.
As a result, you don’t have all the data you would normally have using your site’s analytics. It cuts your funnel data and you can’t see the seamless path of how someone navigates your site to purchase.
Not to mention, if Google is down or there is a break in the connection your customers may get frustrated.
What Can You Do?
There are several AI tool options available. The key is to keep visitors engaged on your site by providing an experience similar to what offers. Not all tools are created equal, but by utilizing an AI tool on your site you will get all the benefits offers outlined, above along with developing:
- Direct Relationship with Customers
You own the customer relationship, not an affiliate. - Increased Brand Trust & Loyalty
By offering your customers the ability to see themselves on your site (not sending them off to a third-party) you are building up that bank account of trust and loyalty with them. - Customization
Some AI solutions, like Botika, allow you to choose dynamic AI model portfolio to match the demographics and preferences of your target audience, enhancing engagement and satisfaction.
If you think shoppers should be able to relate to models when they’re buying clothes, go see for yourself how AI-generated models upgrade your on-model fashion photos and make them more appealing to your customers.
Conclusion
Google Virtual Try On feature is a fantastic tool for giving customers a unique and engaging shopping experience. However, since it only works through Google Shopping, it can take your customers off your website, which means you lose out on valuable customer relationships and data.
Why settle for less when you can offer your customers the best? Try Botika for free and see how AI-generated models can transform your fashion photos, making them more appealing and relatable to your customers.
