Case study

Jordache embraces AI: Cutting costs & boosting visuals with Botika

Blonde female AI generated fashion model wearing a jean jacket and a white tshirt.

Jordache, a renowned brand known for its stylish apparel, has been a fashion staple for decades. See how they cut photoshoot costs with AI in our case study.

The challenges and goals

Jordache faced significant challenges with the cost and time associated with traditional photoshoots. The brand sought to reduce expenses and speed up their time-to-market while maintaining high-quality visuals for their marketing and ecommerce platforms.

The solution

Thanks to Botika's AI, Jordache could skip hiring pricey models and photographers. They used AI-generated fashion models and backgrounds to speed up their photography and create stunning images in record time.

The results

Here’s how Jordache managed to cut expenses and speed up production with Botika’s AI solution.

Model costs saved
‍Traditional models cost $200-$250 per hour, easily adding up to more than $1000 for a few hours. Jordache saved thousands by switching to Botika's AI models.

Photographer costs saved
‍With photographers charging $25-$35 an hour and retouchers at $39/hour, costs can get steep. Jordache cut these expenses down significantly with Botika’s AI.

Time savings
‍Jordache grabbed 6000 photo credits, allowing them to produce thousands of photos each taking just a few minutes from start to finish.

Understanding the basics is nice, but the table below will allow you to examine the cost and time savings more accurately:

	Before Botika	After Botika	Savings
Model Costs	$1,000 per day (4 hours)	$1,000 per day	$1,000 per day
Photographer Costs	$280 per day (8 hours)	$0	$280 per day
Retoucher Costs	$320 per day (8 hours)	Included	$320 per day
Time to Produce	14–30 days	15 min – 24 hours	13–29 days
Photo Volume	Limited by time and budget	Thousands of photos	Significantly higher
Total Cost per Photo	>~$40 per photo	~$1	$39–$49 per photo
Savings per Shoot (375 products, 1500 photos)	$14,400	$1,500	$12,900 per photoshoot

Jordache saved a lot of time and money by using Botika's Generative AI solution. They can now quickly produce thousands of high-quality photos at a fraction of the cost and time, revolutionizing their visual content production.

Using Botika's AI models has transformed our approach to fashion photography. We've cut costs and reduced our production time significantly, all while maintaining the high-quality standards our brand is known for.