Case study

Nil+Mon: Botika images drive 3–4X more conversions

Nil+Mon product image of a female AI fashion model wearing a blue sweater.

Traditional photoshoots were expensive, slow, and difficult to coordinate, especially when last-minute design changes or tight deadlines hit. By switching to Botika, Nil+Mon completely reshaped their visual production process, reducing costs, speeding up delivery and gaining the creative agility their business needed.

Challenges and goals

Producing on model visuals used to be one of the most stressful parts of the workflow.

Coordinating photographers, models, stylists, and agencies created a long chain of dependencies. If even one person wasn’t available, everything stalled. The team had to build in long time buffers and still risked delays, especially ahead of fashion fairs, customer meetings or key deadlines.

Small changes made everything harder. A supplier delay or a last-minute design update meant repeating the entire photoshoot process, adding cost, time, and complexity.

Nil+Mon needed a way to:

Reduce the cost of traditional photoshoots
Speed up production
React quickly to design updates and delays
Deliver consistent, high-quality visuals under tight timelines

It became clear the traditional process wasn’t built for the pace of modern fashion.

The solution

With Botika, Nil+Mon streamlined and scaled their production workflow. What previously required weeks of planning became a simple, streamlined process:

Create the look
Select a Botika model
Take photos against a white wall
Generate final on-model images in minutes

This new approach removed the need for:

A photographer
Model booking
Agency fees
Hair, makeup, or styling
Heavy post-production

Beautiful locations and even short video clips could be added in minutes. The most resource-heavy parts of the process disappeared, and the team gained total creative and operational flexibility.

The results

Botika fundamentally changed how Nil+Mon works.

Massive cost savings
Eliminating traditional shoot expenses reduced overall visual production costs by around 95%.
‍
10X faster production
Weeks of coordination were replaced with a process that now takes hours.
‍
Total flexibility
The team can react instantly to supplier delays, design changes and urgent requests; creating or re-creating visuals whenever needed.
‍
Stronger performance
Botika images generate a 3–4X higher conversion rate than standard photos.

This flexibility doesn’t just reduce stress, it improves the final collection. Nil+Mon now delivers visuals that meet their expectations and resonate more strongly with customers.

“Since using Botika, we can finally focus on creativity instead of coordination, and operate with the kind of seamless flexibility modern fashion demands.”