Spotlight on fashion trailblazers: ENCRUSTED, NewMe and PromGirl

At Botika, we love celebrating the fashion brands that push boundaries, redefine style, and bring fresh perspectives to the industry. Today, we’re putting the spotlight on three incredible brands—ENCRUSTED, NewMe, and PromGirl—each carving out its own unique space in the fashion world. Let’s dive into what makes them stand out!

ENCRUSTED: Elevating everyday fashion with artistry

If you’re looking for a brand that blends art, culture, and fashion, ENCRUSTED is one to watch. This brand takes inspiration from local artistry, weaving it into modern silhouettes that resonate with contemporary style. Their pieces showcase intricate details and premium fabrics, offering a wardrobe that feels both wearable and expressive.

What makes ENCRUSTED truly special is its commitment to individuality—every collection is designed to empower people to embrace their unique style. Whether you’re dressing up for an event or simply elevating your daily look, their designs ensure you stand out in the best way possible.

NEWME: Fast fashion, faster growth

NEWME is shaking up the fashion scene with bold, trend-driven styles made for Gen Z. Growing at lightning speed, this brand has skyrocketed with a 9X revenue boost in just 18 months and big plans to triple that.

Backed by $18M in fresh funding, NEWME is expanding its omnichannel empire, blending online convenience with in-store experiences across India and Southeast Asia. With a tech-powered supply chain and rapid drops, they keep style-savvy shoppers ahead of the curve—fast, fresh, and always on point.

PromGirl: The ultimate destination for show-stopping looks

When it comes to glamour and statement-making fashion, PromGirl is a name that needs no introduction. Specializing in dresses for proms, parties, and special occasions, this brand is all about helping people feel stunning, confident, and ready to shine.

From elegant evening gowns to trendy cocktail dresses, PromGirl’s collections are tailored to every style and event. Whether you prefer classic elegance or bold, head-turning designs, they have something for everyone. With a focus on high-quality fabrics and fashion-forward styles, PromGirl ensures that each dress makes you feel like the main character.

The future of fashion is here

ENCRUSTED, NewMe, and PromGirl are perfect examples of fashion brands that go beyond just clothing—they each tell a story, inspire confidence, and create wearable art. At Botika, we’re honored to support businesses like these, helping them bring their visions to life through innovative tools and technology.

Stay tuned for more inspiring client spotlights!

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