Image of Botika's VP of Marketing Avi Friedman.

Avi Friedman

VP Marketing

Sales and marketing pro with 10+ years of experience in crafting strategies that hit the mark. Avi leads the marketing team at Botika, by constantly innovating and finding new ways to meet business goals while keeping things fun and fresh.

Posts by this author

Holiday Marketing for Fashion SMBs

Holiday Marketing for Fashion SMBs

December 4, 2024

Is your Fashion brand looking to boost your holiday marketing? Discover tips and examples to make it more engaging and profitable this season!

From clicks to conversions: The power of consistent models

From clicks to conversions: The power of consistent models

September 9, 2024

Boost your fashion marketing by using the same model in both ads and product pages. Create consistency, build trust, and improve brand recall.

Mastering your product detail page for apparel retailers

Mastering your product detail page for apparel retailers

Optimize your fashion store's product detail pages to boost conversions with high-quality images and a seamless checkout process.

Transforming eCommerce fashion photography with AI

Transforming eCommerce fashion photography with AI

November 20, 2023

AI revolutionizes eCommerce fashion photography by enhancing online shopping experiences and streamlining production processes. Learn how!

Transform your on-model photos with our Shopify photo app

Transform your on-model photos with our Shopify photo app

December 5, 2023

Discover Botika, your essential Shopify photo app for effortless, diverse on-model photos that boost sales and elevate your fashion brand.

Apparel branding 101: A guide to enhancing your brand’s appeal

September 24, 2024

Boost brand trust, engagement, and sales by using the same models across all platforms. Apparel branding done right connects with customers.

What do models have to do with ROAS? Everything!

What do models have to do with ROAS? Everything!

Maximize ROAS using AI-generated fashion models. Discover how Botika's AI technology enhances your advertising strategies.

Use AI generated fashion models to boost your store’s look

Use AI generated fashion models to boost your store’s look

Discover how AI generated fashion models revolutionize eCommerce photography, empowering small retailers with cost-effective solutions.

Google Virtual Try On: The good, the bad, and the perfect fit for you

Google Virtual Try On: The good, the bad, and the perfect fit for you

September 6, 2023

Learn what Google Virtual Try On is and the benefits of using AI generated models in your fashion product photos. Learn more today!

Ready to upgrade your photos?

With Botika’s app, you have our AI generated models for fashion right in your pocket. Snap, upload, and get stunning, realistic photos in minutes, all on your phone.