Use AI generated fashion models to boost your store’s look

In the booming world of online fashion sales, small apparel retailers have a golden opportunity to shine. However, they face significant challenges, particularly in creating professional quality product shots with a diverse set of models and backgrounds, without spending a fortune.

Big brands can afford expensive photoshoots with professional models, photographers, and stylists. Smaller retailers often rely on generic supplier photos or in-house efforts, limiting their ability to showcase their products effectively. Thankfully, AI technology offers a low-cost solution with AI generated fashion models.

The power of high-quality images and diverse models

In the competitive fashion eCommerce space, high-quality images are essential. They show customers what clothing looks like on a person, enhancing the online shopping experience. Diverse models help customers see themselves in your products, increasing their connection to your brand.

Research shows that 52% of consumers trust a brand more if their ads reflect their culture. This highlights the importance of using diverse models to represent:

• Different body types
• Ethnicities
• Styles

It’s no longer enough to cater to a narrow segment of the population; today’s consumers expect to see themselves represented in the brands they choose. AI generated fashion models can provide this diversity at a fraction of the cost of traditional photoshoots.

These digital models look incredibly realistic and can be customized to match your target audience, showcasing your clothing on different body types, ethnicities, and styles. AI generated fashion models help smaller retailers compete with larger brands by offering professional, diverse, and relatable product images.

How AI generated fashion models work

Generative AI, the technology behind AI generated fashion models, creates new content like texts, visuals, and audio. In fashion, it produces photorealistic images of models wearing your products.

This technology allows you to generate an infinite number of models, drastically cutting down the cost and complexity of on-model photography - by as much as 70%. With AI, you can:

• Automate post-production editing, eliminating the need for manual photo retouching.
• Identify and correct imperfections
• Adjust lighting and color balance
• Add or remove backgrounds

This ensures a consistent look across all your product images, dramatically impacting how your customers perceive your brand.

Using AI generated fashion models

To use AI generated fashion models, you need the right AI tool or service. Look for solutions that focus on high-quality, natural-looking on-model photos. Some AI tools integrate directly with eCommerce platforms (like Botika) or photography software, making it easy to manage and update your images.

When choosing an AI solution, consider its approach to image rendering. Some tools handle various image types, while others specialize in on-model photos to ensure the highest quality. Additionally, consider whether the tool is standalone or integrated into your existing systems for easier management.

Overcoming challenges with AI generated fashion models

There are a few bumps in the road when it comes to modeling real clothes on AI generated models. Let’s break them down:

       
• Accurately representing the garment
  ‍AI is great at creating photorealistic images from scratch, but fashion sites need to show real-life clothes accurately. Sometimes, AI can get the details wrong, resulting in images that don't look like the actual garment.
  
  This can mean incorrect fabric patterns, stitching, or even adding buttons that aren’t there. Misrepresenting clothes can lead to unhappy customers, returns, and lost sales.

• Changing the model and pose
  ‍One of the cool things about AI-generated models is that you can show your clothes on different types of models. But the AI needs to know how the clothes will look on different body types and in various poses.
  
  It's important that the AI keeps the image looking real and true to the clothing item, paying attention to details like lighting, how the fabric falls, and texture.

Different approaches to AI-generated fashion images

There are a couple of ways to input clothes into an AI image generator:

1. 3D representations
   ‍This method uses a full 3D map of the garment, which is pretty expensive and requires special photography equipment.
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2. 2D representations
   ‍This method is simpler but can be less accurate, leading to the issues we mentioned before.

These options mean a trade-off between accuracy and cost for fashion retailers. With all the buzz around tools like Midjourney (did you see the one with the Pope in a Balenciaga-inspired puffer coat?), it might seem like free general-purpose tools could do the job.

When applied to creating a specific fashion model wearing a specific garment, they run into problems with accuracy and consistency. Common issues occur with fine details, such as hair or filling in spaces realistically.

But these tools aren’t specifically designed for creating AI fashion models. They can struggle with accuracy and consistency, especially with fine details like hair or gaps in the clothing. Plus, keeping the same model look for different outfits can be a problem, as the AI might change small details each time.

To get consistent and accurate images of your clothes on AI models, fashion retailers need technology that can analyze a garment deeply and project what it will look like on various AI-generated models. This specialized approach ensures that your product images are true to life and visually appealing.

Botika has developed a generative AI solution for fashion retailers wanting professional photoshoot quality images without the price of professional photoshoots. All retailers need is photos of people wearing their clothing, and Botika can take care of the rest, generating high-quality, highly accurate images of the same piece of clothing on an infinite number of AI-generated models in different settings.

The future of fashion eCommerce with AI

As AI technology continues to evolve, the ways we can use it in fashion eCommerce will only expand. We can expect things like real-time customization and enhanced interactivity.

By adopting AI generated fashion models now, you position your brand at the forefront of innovation in the fashion industry. AI offers the potential to revolutionize how fashion retailers create and present their product images. It streamlines the visual production process, making it more efficient and cost-effective while maintaining high quality.

This is particularly beneficial for smaller retailers looking to compete with larger brands and establish a strong online presence.AI generated fashion models are transforming the way fashion retailers approach product photography. By leveraging this technology, you can create high-quality, diverse, and engaging images that resonate with your customers.